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The Gupshup alternative without per-message fees
A flat plan with inbox, chatbot and automation included, instead of
Gupshup’s self-serve API charges
Gupshup figures as published on its own pricing pages, checked October 2026. Always confirm current prices with the vendor.
Why teams move from Gupshup to Botbiz
Six things you stop paying for, or stop counting, the day you switch.
0% markup on every current plan
On monthly and yearly plans Meta bills your messages directly at its own rate. No Botbiz rate card, no surprise margin.
One flat ₹800 a month
Growth is ₹800 a month billed yearly. No per-agent fees, no contact tiers, no message caps.
Unlimited team members and tags
Everyone who talks to customers gets a login. Tag and segment without counting.
Chatbot and AI in the plan
Drag-and-drop builder with unlimited sessions and the AI chatbot included, not sold as add-ons.
Every integration included
Shopify, WooCommerce, Google Sheets, Zapier, Pabbly, Make, webhooks and the developer API on every plan.
Free migration from Gupshup
We move your number, templates, contacts and automations with you, usually within a day, at no cost.
Botbiz vs Gupshup, feature by feature
What each plan includes, what costs extra and where the limits are.
| Feature | Botbiz | Gupshup |
|---|---|---|
| Markup on Meta’s message price | 0% on monthly and yearly plans with direct Meta billing | 6% on marketing + |
| Entry plan | ₹800/month (), billed yearly | No monthly plan; pay per message |
| Pay month to month | Yes | Pay as you go |
| Free trial | 7 days, no credit card | Free testing credit discontinued |
| Team members (agent logins) | Unlimited | API; inbox not part of self-serve |
| Tags & segments | Unlimited | Build your own |
| Drag-and-drop chatbot builder | Every plan, unlimited sessions | No no-code builder in self-serve |
| AI chatbot | Included | Enterprise, by quote |
| Webhooks & developer API | Every plan | API-first |
| Shopify & WooCommerce automation | Included | Build it yourself |
| Zapier, Pabbly, Make, Google Sheets | 35+ integrations included | Build it yourself |
| WhatsApp Flows (native forms) | Included | Via API |
| Drip campaigns & sequences | Included | Build it yourself |
| WhatsApp coexistence (API + Business app) | Every plan | Business app accounts older than 3 months |
| Channels | WhatsApp only, done properly | WhatsApp, SMS, RCS, voice |
| How you pay for messages | Directly to Meta at Meta’s rate; optional Botbiz prepaid wallet carries a disclosed fee | Prepaid USD wallet, minimum, non-withdrawable |
| Support | Human support on WhatsApp, free onboarding | Email only on self-serve |
Botbiz column reflects the Growth plan. Gupshup column from its published plans and rate cards, October 2026. Competitor names and logos are trademarks of their respective owners and are used for identification only; Botbiz is not affiliated with or endorsed by them.
What you actually pay
Entry plans side by side, then the message bill that most comparisons leave out.
Botbiz Growth
₹800 / month ()about a month • Growth plan, billed yearly at ₹9,600 + GST. Unlimited team members and tags, chatbot and AI builder, every integration, Meta’s message rate with 0% added.
Start Free TrialGupshup self-serve
No plan fee, no inbox, no chatbot builder. Costs grow with every message; enterprise features by quote.
See Botbiz pricing10,000 marketing messages in India
- At Meta’s rate (Botbiz)
- 8
- On Gupshup (Meta + fees + 6% markup)
- 5.08
- Difference every month
- .08 and rising with volume
Gupshup’s published per-message fee and markup. At a few thousand messages a month Gupshup can cost less than a Botbiz plan; above that the fees overtake it.
Move from Gupshup in an afternoon
Your WhatsApp number, quality rating, display name and green tick come with you. No downtime for customers.
- 1
Turn off two-step verification
In your Gupshup account, disable two-step verification on the WhatsApp number so Meta can release it.
- 2
Connect the number in Botbiz
Sign in with Meta, pick the number and it is live in Botbiz in about five minutes.
- 3
Import contacts and templates
Upload your contacts as CSV with their fields. Our team re-creates templates and flows with you, free.
When Gupshup may still be the better fit
We would rather you pick the right tool than switch twice. Gupshup is a reasonable choice if:
- You are a developer building your own product on a raw API and want to pay only per message.
- You need SMS, RCS and voice from one vendor. Botbiz is WhatsApp only.
- You send only a few hundred messages a month and need no inbox or chatbot.
For everyone else: WhatsApp done properly, at Meta’s price on every current plan, with the whole team on board.
Botbiz vs Gupshup: common questions
What does Gupshup charge beyond Meta’s price?
A
Does Gupshup charge for incoming messages?
Yes, the per-message fee applies to incoming text messages too. Botbiz does not charge per message.
Does Gupshup include a team inbox or chatbot builder?
Its self-serve offering is an API with per-message pricing. Botbiz includes the shared inbox, drag-and-drop chatbot builder, broadcasts and automation in one plan.
Is Gupshup ever cheaper?
At very low volume, yes, because there is no monthly fee. As volume grows the per-message fee and markup add up, while Botbiz stays a flat ₹800 a month.
Can I move my number from Gupshup?
Yes. Disable two-step verification on the number, connect it in Botbiz and import contacts. Free assisted migration.
Is Botbiz official?
Yes, a Meta Business Partner on the official WhatsApp Business Platform.
Switch from Gupshup, keep your number, pay Meta’s price
Start the 7-day free trial, connect your number and let our team move the rest with you.
No credit card required • Official WhatsApp Business API • Meta Business Partner