BotbizWhatsApp marketing software for businesses that want replies, not just reach
Botbiz sends approved broadcasts, answers customers with chatbots and AI, gives your team one shared WhatsApp inbox and automates your store, all on Meta’s official WhatsApp Business API, from ₹800 a month.
- No credit card to start
- Unlimited team members on every plan
- Chatbot and AI included, not sold as add-ons
What WhatsApp marketing software actually does
WhatsApp marketing software connects your business to the WhatsApp Business API so you can message customers at a scale the phone app was never built for. The app on your phone is fine for one person replying by hand. It cannot send a campaign to ten thousand opted-in contacts, let five teammates answer from the same number, run a chatbot at 2 a.m., or fire an order update the moment Shopify records a sale.
A platform like Botbiz sits on top of the official API and gives you those tools without code: campaign sending with Meta-approved templates, a drag-and-drop chatbot builder, AI replies trained on your own content, a shared team inbox, drip sequences, native WhatsApp forms and integrations with your store, sheets and CRM. Messages still travel through Meta, which is what keeps your number safe. Unofficial “bulk sender” tools that automate the regular app skip that step, and numbers that use them get banned.
If you are still deciding between the app and the API, our guide to WhatsApp Business app vs API walks through the differences in detail.
Everything a WhatsApp marketing tool should include
Six jobs, one platform. Each one has its own page if you want the detail.
Broadcast campaigns
Send approved templates with images, buttons and personalised fields to segments of opted-in contacts. Schedule, track delivery, reads and replies, and let people opt out with one tap.
WhatsApp broadcastingChatbot builder
Drag-and-drop flows for FAQs, lead capture, order status and appointment booking. Branch on replies, collect details, hand off to a person when needed. Unlimited sessions on every plan.
Chatbot builderAI chatbot
Train an assistant on your website, PDFs and FAQs so it answers in your tone, in the customer’s language, and knows when to hand over to a human.
AI chatbotShared team inbox
Every teammate replies from the same WhatsApp number with assignment, notes, labels, quick replies and canned responses. No per-seat fee: team members are unlimited.
Team inboxDrip campaigns and automation
Welcome sequences, follow-ups and re-engagement on a timer, plus webhook workflows that turn any app event into a WhatsApp message.
Drip campaignsWhatsApp commerce
Catalogue, cart and payments inside the chat, with Shopify and WooCommerce order notifications, COD confirmation and abandoned-cart recovery.
WhatsApp commerceSimple pricing: one plan fee, and Meta bills the messages
Two things cost money in WhatsApp marketing: the software and the messages. Botbiz keeps both easy to understand.
- Broadcasts, chatbot builder and AI chatbot
- Shared inbox with unlimited team members
- Drip campaigns, WhatsApp Flows, webhooks and API
- Shopify, WooCommerce and 35+ integrations
- Everything in Growth
- 10,000 subscribers (5,000 on Growth)
- Built for daily broadcasts and busy inboxes
- Same unlimited team members and tags
On monthly and yearly plans Meta bills your conversations directly at Meta’s published per-message rate; Botbiz adds nothing to it. An optional prepaid wallet is available and shows its fee before you top up. Items marked unlimited are subject to the fair-use limits in our Terms of Service.
How Botbiz compares with other WhatsApp marketing software
The entry plan of each platform, as published on its own pricing page. We keep these pages honest; where a competitor fits a need better, our comparison pages say so.
| Platform | Entry plan | Free trial | Chatbot on entry plan | Team members | Margin added to Meta’s message price |
|---|---|---|---|---|---|
| Botbiz | ₹800 / month (about $9), billed yearly; monthly billing available | 7 days, no card | Included, unlimited sessions, AI included | Unlimited | None on monthly and yearly plans; Meta bills directly |
| Wati | €59 / month billed yearly (€69 monthly) | 7 days | 1,000 chatbot triggers a month, then paid packs; AI sold separately | 3 on Growth | Yes, published rate card above Meta’s price |
| AiSensy | ₹1,500 / month (Basic) | Free plan without broadcasting | Add-on, ₹2,500 / month | 5 agents, then paid seats | Yes |
| Interakt | $69 / quarter (Starter) | Yes | None on Starter; linear flows from Growth | Unlimited | Yes, except Enterprise |
| Gallabox | ₹2,399 / month, quarterly or yearly only | Yes | Yes | 3 on Basic, hard cap | Yes |
| DoubleTick | $170 / month, yearly only | No, demo only | Bot studio from Pro + AI ($308 / month) | 5 on Starter | Not published; prepaid wallet |
| Gupshup | No plan fee; per-message pricing | Free credit discontinued | No no-code builder in self-serve | API only; no inbox in self-serve | Yes, plus a platform fee per message |
| WANotifier | ₹2,499 / month under 1,000 contacts | 7 days | None on Essentials | 3 on Essentials | None |
| QuickReply | ₹2,999 / month, yearly or quarterly | Demo call | From Standard (₹7,499 / month) | 1 login, ₹500 per extra | Yes |
Competitor figures are what each vendor publishes on its own pricing page, checked October 2026, and can change. Botbiz is WhatsApp only; Wati, Gupshup and QuickReply also cover other channels. Full detail on each comparison page.
How to choose WhatsApp marketing software
Eight questions to ask any vendor before you sign up. They separate real API platforms from repackaged bulk senders.
- Is it on the official WhatsApp Business API?If the vendor cannot say yes plainly, your number is at risk. Botbiz is built on Meta’s official Cloud API.
- What do messages really cost?Ask whether Meta bills you directly or the platform adds a margin. Ask for the per-message rate in writing.
- Is the chatbot part of the plan?Many platforms meter chatbot “triggers” or sell the builder and the AI as add-ons that double the bill.
- How many teammates can reply?Per-seat pricing punishes growth. Check the cap on the entry plan and the price of the next seat.
- Can you keep your current number?Coexistence lets the WhatsApp Business app and the API share one number. Not every platform offers it on every plan.
- Does it talk to your store and your tools?Shopify, WooCommerce, Google Sheets, Zapier, Pabbly, webhooks and an API should be included, not an upsell.
- Can you try it before paying?A real trial with broadcasting enabled tells you more than a demo call. Botbiz gives you 7 days, no card.
- Who answers when something breaks?Look for human support on WhatsApp and free onboarding, not a ticket queue reserved for the top plan.
Who uses Botbiz for WhatsApp marketing
The same platform, set up differently for each kind of business.
Online stores
Order confirmations, shipping updates, COD confirmation and abandoned-cart recovery from Shopify or WooCommerce, plus a catalogue and checkout inside WhatsApp.
Shopify automationClinics, salons and coaches
Customers pick a slot and pay in the chat; reminders and rebooking nudges go out on their own.
Appointment bookingAgencies and sales teams
Qualify leads with a chatbot, route hot ones to a rep in the shared inbox and follow up with drip sequences until they book.
Botbiz for salesSupport teams
Answer the repeat questions with the AI chatbot, assign the rest to people, and keep every conversation on one number.
Botbiz for supportMarketing teams
Grow an opted-in list, segment it with unlimited tags and send campaigns that get read, with delivery and reply reporting.
Botbiz for marketingTeams with an existing stack
Google Sheets, Zapier, Pabbly Connect, Make, Razorpay, Elementor, WP Forms and anything with a webhook.
All integrationsUp and running in an afternoon
Most businesses send their first campaign on day one of the trial.
Connect your number
Use your existing WhatsApp number or a new one. The guided setup takes you through Meta’s verification.
Import contacts and tag them
Upload a CSV or sync from your store or sheet. Tag by product, city or stage so campaigns stay relevant.
Submit a template and send
Write the message, add buttons and a picture, submit for Meta approval, then schedule or send.
Automate the replies
Build a chatbot for the common questions, switch on the AI assistant and let your team handle the rest from the inbox.
WhatsApp marketing software FAQs
What is WhatsApp marketing software?
It is software that connects a business to the WhatsApp Business API so it can send approved template campaigns to opted-in contacts, run chatbots, answer customers from a shared inbox and trigger messages from other apps such as a Shopify store or a CRM. The WhatsApp Business app on a phone cannot do this at scale; the API, accessed through a platform like Botbiz, can.
Is WhatsApp marketing legal and allowed by Meta?
Yes, when you use the official WhatsApp Business API, message only people who have opted in, and send marketing through templates Meta has approved. Botbiz is built on the official API, so campaigns follow Meta’s rules and your number is protected. Tools that automate the regular WhatsApp app or send to scraped lists are not compliant and get numbers banned.
How much does WhatsApp marketing software cost?
Two costs apply: the platform fee and Meta’s per-message charge. Botbiz plans start at ₹800 a month (about $9) billed yearly. On monthly and yearly plans Meta bills your messages directly at Meta’s own rate; Botbiz adds nothing to it. An optional prepaid wallet is available and shows its fee before you top up. Other platforms charge ₹1,500 to ₹3,000 a month for their entry plan and several add their own margin to Meta’s price.
Can I send bulk WhatsApp messages without getting banned?
Yes, if you broadcast through the official API to contacts who opted in, use approved templates and keep an eye on your quality rating. Botbiz handles template submission, opt-out keywords and delivery reporting, and lets you segment so each campaign goes to the people it is relevant to. Our broadcast campaign checklist covers the details.
Do I need a new phone number for the WhatsApp Business API?
No. You can use your existing number. With WhatsApp coexistence, which Botbiz supports on every plan, the same number keeps working in the WhatsApp Business app on your phone while Botbiz runs broadcasts, chatbots and the shared inbox on the API side.
Does Botbiz include a chatbot builder and AI replies?
Yes. The drag-and-drop chatbot builder and the AI chatbot are part of every Botbiz plan, with unlimited chatbot sessions. Several competing platforms sell the chatbot or the AI agent as a separate monthly add-on.
Can Botbiz connect to my Shopify or WooCommerce store?
Yes. Botbiz sends order confirmations, shipping updates, cash-on-delivery confirmation and abandoned-cart reminders from Shopify and WooCommerce, and connects to Google Sheets, Zapier, Pabbly Connect, Make, Razorpay and 35+ other apps, plus webhooks and a developer API.
Is there a free trial?
Yes. Every Botbiz plan comes with a 7-day free trial, no credit card required, and free onboarding on WhatsApp. If you are moving from another platform, your number, templates and quality rating move with you.
Try the WhatsApp marketing software that charges for software, not for your messages
7-day free trial on any plan, no credit card. Set up with a real person on WhatsApp.